DesignBranding
The Enduring Power of Minimalist Brand Design
Exploring why minimalist design continues to dominate luxury branding and how to implement it effectively.
Eleanor VesperNov 15, 2023
Insights
Perspectives on branding, design, and strategy from the Vesper Standard team.
StrategyCommunication
Verbal Architecture: Building Brand Voice from the Ground Up
How to develop a distinctive and consistent verbal identity that resonates with your target audience.
Marcus StandardOct 22, 2023
DigitalStrategy
Legacy Brands in Digital Spaces
Strategies for heritage brands to maintain their essence while adapting to digital environments.
Eleanor VesperSep 18, 2023
PsychologyLuxury
The Psychology of Luxury Branding
Understanding the psychological principles that drive perception and desire in luxury markets.
Marcus StandardAug 30, 2023
TypographyDesign
Typography as Brand Strategy
How typeface selection and typographic systems contribute to brand positioning and recognition.
Eleanor VesperJul 12, 2023
SustainabilityLuxury
Sustainable Luxury: Navigating the New Paradigm
How luxury brands can authentically embrace sustainability without compromising their premium positioning.
Marcus StandardJun 25, 2023