Our Process
Our methodology is deliberate and thorough, ensuring that every brand we create has depth, distinction, and longevity.
Discovery
We begin with a comprehensive exploration of your company's history, values, aspirations, and competitive landscape. This phase involves stakeholder interviews, market research, and strategic analysis.
- Company History
- Market Position
- Stakeholder Insights
- Research
- Analysis
- Synthesis
- Brand Audit
- Opportunity Map
- Strategic Brief
Strategy
Based on our discoveries, we develop a strategic foundation that articulates your brand's positioning, narrative, and key differentiators. This becomes the blueprint for all creative development.
- Discovery Findings
- Market Opportunities
- Competitive Analysis
- Positioning
- Narrative Development
- Strategic Planning
- Brand Platform
- Positioning Statement
- Brand Narrative
Creation
Our creative team develops the visual and verbal elements of your brand identity, from naming and logo design to typography, color, imagery, and tone of voice. Each element is crafted with precision and purpose.
- Brand Strategy
- Creative Brief
- Design Direction
- Concept Development
- Design Exploration
- Refinement
- Visual Identity
- Verbal Identity
- Brand Expression
Implementation
We provide comprehensive guidelines and assets for the application of your brand across all touchpoints. Our team can also oversee the production of key brand materials to ensure flawless execution.
- Brand Identity
- Application Needs
- Touchpoint Audit
- Guidelines Development
- Asset Creation
- Implementation Support
- Brand Guidelines
- Asset Library
- Brand Collateral