Grand Reserve
Legacy Strategy, Identity System
2021
Services
- Brand Strategy
- Visual Identity
- Verbal Identity
- Implementation
Timeline
12 weeks
Long-term brand architecture and visual identity for a premium wine portfolio, designed to appreciate in value and recognition.
01Challenge
The client was establishing a new premium wine portfolio and needed a brand architecture and identity system that would support multiple tiers of products while building equity over time.
02Approach
We conducted extensive research into wine branding traditions and contemporary luxury cues. We developed a strategic framework for the portfolio, defining relationships between master brand and product tiers.
03Solution
The resulting brand architecture provides clear differentiation between tiers while maintaining cohesion. The visual identity system features custom typography and a flexible mark that can be applied across various packaging formats.
04Results
The portfolio has successfully launched three tiers of products, each achieving their sales targets. The master brand has established strong recognition in key markets and has been recognized with industry awards for packaging design.