Heritage Maison
Identity System, Verbal Architecture
2023
Services
- Brand Strategy
- Visual Identity
- Verbal Identity
- Implementation
Timeline
12 weeks
A comprehensive rebrand for a heritage luxury goods manufacturer, emphasizing craftsmanship and timeless elegance.
01Challenge
The client needed to modernize their brand while honoring their 150-year legacy. They faced increasing competition from newer luxury brands with strong digital presences.
02Approach
We began with extensive historical research, examining archives dating back to the 1870s. We conducted interviews with long-time craftspeople and customers to understand the brand's core values and differentiators.
03Solution
The resulting identity system balances historical elements with contemporary refinement. We created a flexible mark that works across digital and physical applications, and developed a verbal identity that communicates heritage without feeling dated.
04Results
Since the rebrand, the client has seen a 40% increase in brand recognition among luxury consumers and has successfully expanded into three new international markets.