Noble & Craft
Naming, Legacy Strategy
2022
Services
- Brand Strategy
- Visual Identity
- Verbal Identity
- Implementation
Timeline
12 weeks
Strategic naming and positioning for an artisanal spirits distillery, establishing a foundation for multi-generational growth.
01Challenge
The client was launching a new premium spirits brand in a crowded market. They needed a distinctive name and positioning that would resonate with discerning consumers and establish a foundation for long-term growth.
02Approach
We conducted extensive market research and competitive analysis, followed by collaborative naming workshops. We explored linguistic and cultural associations to develop a name with depth and resonance.
03Solution
The name 'Noble & Craft' emerged as the perfect balance of heritage and craftsmanship. We developed a comprehensive brand strategy, including positioning, messaging hierarchy, and a visual identity system that could evolve over time.
04Results
The brand launched to critical acclaim, securing distribution in premium retailers and earning features in industry publications. The client has reported strong initial sales and high brand recall among target consumers.