Royal Atelier
Identity System, Verbal Architecture
2023
Services
- Brand Strategy
- Visual Identity
- Verbal Identity
- Implementation
Timeline
12 weeks
A refined identity system for a bespoke tailoring house, balancing heritage with contemporary relevance.
01Challenge
This established tailoring house needed to refresh their identity to appeal to a younger generation of luxury consumers while maintaining their reputation for craftsmanship and tradition.
02Approach
We immersed ourselves in the world of bespoke tailoring, studying historical references and contemporary trends. We conducted interviews with master tailors and clients to understand the essence of the brand.
03Solution
The new identity system features a sophisticated monogram and typography system that references traditional tailoring marks. We developed a verbal identity that communicates expertise and exclusivity with a contemporary tone.
04Results
The refreshed brand has attracted a new generation of clients while strengthening relationships with existing customers. The client has reported a 25% increase in appointments and strong engagement with their digital presence.